The agency has renamed itself as it expands its business in Singapore and plans to expand it further globally. In five years, it plans to have a service offering, a service consulting model for India and offshore and will launch a few new products as well

From buying a newspaper to opening an app on tablet, from renting a DVD to streaming ones favourite television series on a smart TV, from buying a recipe book to getting customised recipe suggestions over smartphones, it is undeniable that digital transformation has begun. This change has been driven by the change in consumer behaviour and their expectations, especially among the younger generations who demand quick access.

The consumption of online websites, apps and videos has increased. The digital revolution has created a space for entrepreneurs to rapidly turn ideas into apps or websites and put them in front of millions of customers almost instantly.

One of such entrepreneurial start-ups, #ARM Digital, a four-year-old digital agency, is now named as #ARM Worldwide as it has expanded its business in Singapore. The company holds a grip in the field of media buying and planning, digital training and image management, content strategy social media management as a subset, content production, blogger engagement, digital PR, digital activation, website & app production and is focusing on brand solutions through virtual & augmented reality solutions.

Speaking about the rebranding, Ritesh Singh, Co-Founder and MD, #ARM Worldwide, said, There are few changes which are there from ARM Digital to ARM Worldwide. We have started our PR wing, digital marketing piece and content marketing piece but #ARM digital as a name was not doing justice to these particular services. Apart from it, we have gone global as we have started our operations in Singapore as well.

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